The next blue Ocean: BigCommerce's partnership with Mercado Libre is pushing independent sellers into Latin America

Mercado Libre's first partnership with BigCommerce opens the Latin American market to independent Sellers of BigCommerce.

BigCommerce has announced a partnership with Mercado Libre, the leading e-commerce platform in Latin America. The partnership will enable independent sellers of BigCommerce to sell to Mercado Libre's nearly 133 million Latin American consumers. It also marks Mercado Libre's first partnership with a major north American e-commerce platform, underscoring the company's ambitions to enter the U.S. market.

"We are always looking for ways to better serve our customers, and this partnership with BigCommerce makes it easy for our customers to buy a wide range of products from independent Sellers of BigCommerce, "As the e-commerce market continues to expand in Latin America, the decision to select BigCommerce as our first e-commerce platform partner is an important one. It is a win-win partnership," said Jose Luis Hervas Fernandez, Director of Cross-border Trade at Mercado Libre. "This partnership will also help BigCommerce's independent sellers gain access to Latin America, a fast-growing market for e-commerce."

In the future, independent sellers on BigCommerce's platform will be able to easily apply to sell products in Latin America via Mercado Libre.

This partnership provides a vast new market with growth opportunities for independent sellers. Mercado Libre will provide free currency exchange and language translation for BigCommerce sellers, allowing independent site sellers to focus on selling their products and focus on providing customers with a great online shopping experience.

Latin America was one of the fastest growing e-commerce markets in the world last year. Mercado Libre, an ecommerce marketplace, is available in 18 Latin American countries and has an active global sales presence in Argentina, Brazil, Chile, Colombia, Venezuela, Peru and Mexico. Mercado Libre is expected to account for a quarter of all e-commerce sales in Latin America by the end of 2021.

Russell Klein, Chief commercial Officer of BigCommerce, said: "The significant logistical challenges, currency exchange and language barriers we face in Latin America may present a new and challenging opportunity for cross-border e-commerce, especially for small and medium-sized merchants."

"But Mercado Libre's partnership with BigCommerce removes those barriers. Latin America is a huge untapped market for us, and this partnership provides a valuable opportunity for our independent sellers to reach millions of Latin American consumers."

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