Last year, the explosion of the Ozon platform made the Russian market enter the eyes of consumers more quickly with the attitude of "e-commerce hot land", and become another choice for Chinese enterprises to layout the global market.
Cross-border platform is an indispensable way for overseas enterprises to expand overseas markets, according to Hugo cross-border for hundreds of traditional foreign trade enterprises ready to go to sea research shows that the main consideration in the choice of platform, 28% of the surveyed enterprises said that the main consideration of market size, 21% enterprises said that the main look at the platform volume, 15% sellers expressed concern about the stability of the platform policy. It can be seen that when companies choose a platform, the size of the market where the platform is located is their biggest consideration.
In fact, over the past decade, the Russian e-commerce market has undergone a transformation from slow growth to accelerated growth, and online retail is one of the highest revenue areas of e-commerce. statista data Research Department released that in 2022, the Russian e-commerce market size increased by nearly 40% year-on-year to about 6 trillion Russian rubles, and by 2027, the market is expected to reach 15 trillion Russian rubles.
From the perspective of major market participants and platform volume, Wildberries, Ozon and Yandex have almost reached the level of "three parts of the world", and different advantageous audience groups and market segments have also made the three platforms have made outstanding achievements in the Russian online e-commerce retail market.
Wildberries is a Russian online sales platform for shoes, clothing and accessories, founded in 2004 and headquartered in Moscow. In 2022, Wildberries ranked first in the total annual revenue of major Russian markets, with more than 317 billion Russian rubles; The catalog contains more than 1,000 fashion brands and offers more than 100,000 footwear, clothing and branded accessories.
Ozon, founded in 1998, is a multi-category B2C e-commerce platform in Russia with comprehensive logistics facilities, capable of providing door-to-door delivery services across 11 time zones for Russian customers. In 2022, Ozon's revenue exceeded 277.1 billion Russian rubles, ranking second in the year; The popular categories of the platform mainly include electronic 3C, outdoor, furniture and other categories;
Yandex is one of the major Internet service portals in Russia and currently offers search, news, maps and encyclopedias, email, e-commerce, Internet advertising and other services. In 2022, Yandex's annual revenue reached 521.7 billion Russian rubles (including e-commerce online retail business revenue), offering products from 150 e-commerce sites, such as books, movies, cosmetics, footwear, clothing, stationery and toys, among others