Switzerland ranked first in the e-commerce index, ahead of China and the United States

Swiss e-commerce grew 25.8 percent to 12.2 billion euros

Last year, Swiss e-commerce grew 25.8 percent to reach 13.3 billion Swiss francs, equivalent to 12.18 billion euros, and the e-commerce index in 2021 also topped the list for the first time, surpassing China and the United States.

According to Datatrans' "Swiss Business Report 2021", e-commerce in Switzerland accounts for 14.2% of total retail sales, with the top 30 B2C online merchants increasing their turnover by 25.7%.

According to a survey of 29 online and multi-channel retailers in Switzerland, the total value of e-commerce transactions last year was about 2.93 billion euros. And only 17 percent expect sales to decline in 2021, with most participants saying they will continue to consider online shopping even after the outbreak is over and public life returns to normal, and that there will be a stable market for e-commerce. As a result, many retailers have begun to shift their business and increase their investment in e-commerce.

Even if Swiss ecommerce does not yet have a large market share, it is a huge improvement in terms of the number of ecommerce companies in the country. Urs Kisling, member of the board of directors of Datatrans, therefore predicted the future market: "We are very happy that we have overcome the crisis in trade this time. The current high investment intention also shows that suppliers are taking the current demand of the e-commerce market seriously, which will accelerate the change of Swiss business."

The latest figures from the United Nations Conference on Trade and Development also show that Europe remains the best prepared region for online retail, with the vast majority of the top 10 coming from Europe. In 2021, Switzerland overtook the Netherlands, which held the title for two years, to take the first place in the e-commerce index for the first time.

It may be our biggest puzzle that the US and China are not number one, but the ranking is based on factors such as access to Internet servers, the reliability of postal services and infrastructure, and the proportion of the population that uses the Internet and has accounts in financial and monetary matters. As a result, China and the United States, despite having the largest e-commerce markets, still lag in the rankings due to relatively low Internet penetration and e-commerce penetration rates.

Internet penetration in Switzerland, on the other hand, is quite high, with 95% of people aged 16 to 65 regularly using the Internet and 90% of them having shopped online at least once.

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2021-06-22 514

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