Search traffic skyrocketed 7400%! Chinese sellers are rushing to get in on the pet business boom

Introduction: Pet economy greeted burst out time greatly, quantity of search of all sorts of products soares up, Chinese sellers are also starting to rush in.

These days, "sucking the cat and petting the dog" is no doubt something that makes them happy. Not only are Chinese people becoming more and more interested in keeping pets, but foreigners are no exception.

The pet economy is a $103.6 billion business, and product searches have soared.

Millions of people in the United States are known to have adopted pets during COVID-19. And according to statistics from the American Pet Products Association (APPA), nearly 70 percent of American households have at least one pet, with dogs and cats being the most popular pet categories.

Due to the severe epidemic situation in the United States, people have been trapped at home for a long time, and pets undoubtedly provide spiritual comfort and companionship for them. According to a survey by the American Pet Products Association, 74 percent of pet owners said having a pet can help them relax, relieve stress and improve their happiness.

From this, led to the rapid growth of pet economy. According to the report released by APPA, the retail pet market in the US exceeded $100 billion for the first time, reaching a market size of $103.6 billion, up 6.7 percent year on year compared to 2019 and setting a new record.

As the pet market grows rapidly, searches for some products also soar. Searches for 'CBD for Dogs' have increased by 7,400% over the past five years and are still on the rise.

The pet supplement industry will be worth $1 billion by 2027, according to data analysis by Grand View Research. The fastest-growing category of pet supplements is CBD. Searches for pet wipes have also increased 67 percent in the past two years.

Amazon and other online platforms into the shovel excrement officer preferred, sellers how to quickly enter the bureau

Pet categories have done well in Pinterest's 2020 Top 100 Trends report, and owners are more likely to spend money for their pets on platforms like Amazon. As the number of pets in the US skyrocketed in 2020-2021, revenue for pet products on Amazon increased 30.7%, sales increased 33.2%, and visits increased 48.3%.

It seems that in addition to the difficult cake of pet food, pet products is a relatively large and easy market to enter in the pet market segment. As a magnate in China's e-commerce business -- Shein has also quietly entered the market.

As we all know, Shein mainly does the clothing category, started with the women's clothing. However, after searching for "Pet" on its official website, a number of Pet clothing accessories, dog and cat suspenders, hair shavers, toys and other products came into view. It seems that Shein already has his eye on pet products.

However, looking at the foreign market, the pet market has been relatively mature, and it is difficult for domestic sellers to enter the market. Moreover, there is not a Chinese company among Amazon's pet giants. So, for Chinese sellers, it's important to explore new ideas.

At present, there are several trends in the pet market: pet anthropomorphic consumption, product category innovation, high-end products becoming the mainstream, natural food brands becoming more popular, etc. Chinese sellers should seize these trends and grab the cake of the pet market.



2021-06-03 630

Get Instant Quote