The importance of packaging often gets lost in the world of eCommerce retail. As markets become more competitive, small points of difference can have a huge impact. Does your current packaging excite your customers, and help to ‘sell’ your brand?
Our competitive prices and production runs start from just 50 pieces, so it's easy to test and create a distinctive brand image for your store. With your newly branded packaging printed and delivered to our fulfillment center in as little 10 days, contact us now for a quote.
Why Branded Packaging Matters for eCommerce
- It helps to build meaningful customer relationships. In ecommerce, building a relationship with your customer can be difficult. Unlike in brick and mortar stores, you don’t get the chance to interact with them in person. So things can feel a little impersonal, which is why creating your own brand helps you build relationships and trust with you buyers.
- It’s a huge part of consumer decision-making. If you are going to win out over your competitors, you need to stand out from the crowd. Because of how saturated some markets have become, consumers fall back on quick indicators to choose from a huge range of brands.
- It’s a valuable avenue for your marketing strategy. Packaging that refers to your brand is a brilliant way to get your business out there to new markets. You need catch the eye of your online customer, since they’re only going to see photos of your products before buying them, it’s important that your visuals are on point.
- Its functional purpose can positively (or negatively) affect your brand. Often, packaging accomplishes a lot more than simply looking good. If you sell fragile products or things which could leak or stain, functionality might be a bit more important than looks. Take care of the basics first.
Kitting and Assembly Service
Kitting is a term used in order fulfillment to refer to the assembly of individual items into ready-to-ship sets, or kits. In most cases, completed kits are placed into storage to be shipped at a later time.
Kits are generally assigned a unique SKU number to differentiate the assembled kit from its individual components and to allow the kit to be inventoried and tracked as a single unit.
The more kits produced at one time, the lower the assembly time will be for each kit. This is because the mass production of kits is a more linear operation, with less starts and stops, than producing a kit here and a kit there.
When kitting in bulk, all the components of the kit can be positioned in close proximity to each other to streamline the gathering and assembly process, as opposed to locating and retrieving the components of kits that are prepared separately as orders come in. It is also much easier and faster to prepare a pre-assembled and/or pre-packed kit for shipment.
When looking for a company to work with kitting your products, keep PFC in mind. Our full service kitting solutions will streamline your supply chain operations, increasing your productivity and efficiency at all stages of your supply chain.
Whether it’s boxing, bagging, sorting, labeling, prepping, kitting, or numerous other procedures, PFC provides world-class services to fulfill your kitting needs. We’re designed with simplicity in mind.