Canada Post has developed a new service allowing easier access to its national address database.
The AddressComplete service is available online and can be added to business websites “in minutes”, the postal service said, allowing customer addresses to be verified as data is captured.
Canada Post has partnered with UK-based address validation specialist Postcode Anywhere to develop the new service.
It said the offering would help business customers reduce the costs they face from incorrectly addressed mail, and also improves the end user experience.
Kerry Munro, president of the Digital Delivery Network at Canada Post, said delays in payment receipt, parcel delivery failures and poor customer experiences could often be the result of inaccurate address data.”
“The highly intuitive user interface of AddressComplete enables businesses to close those gaps and enhance their customer experience and reduce costs in their web and customer contact environments,” he said.
The new AddressComplete service is offered on a pay-per-use basis, with Canada Post describing it as affordable for businesses of all sizes.
As well as websites, the system can be integrated into any application with a network connection, including point-of-sale systems, call centre software and proprietary systems.
Postcode Anywhere said the new service uses Canada’s most current and accurate address database, including the newly-released Point of Call property-level address data.
“We believe that there is a significant requirement for a service like Address Complete in the Canadian market,” said Guy Mucklow, CEO of Postcode Anywhere.
Canada Post is building up its digital suite of products as part of its efforts to counter the decline in its traditional mail business. E-commerce is a particular target of its pursuit of new growth.
The company has just agreed a partnership with the e-commerce retail platform Magento, an eBay company that provides software with which e-commerce merchants can build their websites.
The partnership means Magento users can now integrate more easily with Canada Post shipping services, offering the consumer an accurate forecast for delivery dates, the option of picking up parcels at a post office, tracking directly from the merchant’s website and a simple label printing system that also allows an easy return process.
Canada Post said Magento was one of the fastest-growing e-commerce solutions, serving more than 150,000 merchants around the world.
“Canada Post is taking another step to push e-commerce forward in Canada,” says René Desmarais, senior vice-president of parcels at Canada Post. “By integrating with leading retail platform providers, we are enabling retailers to offer the most convenient end-to-end online shopping experience in a seamless manner.”
Source: Post&Parcel/Canada Post/Postcode Anywhere
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